Before and After: CCIM Insider e-Newsletter

CCIM Insider is an e-newsletter put out by the CCIM Institute. The newsletter was dense and in need of a facelift. In addition, the hierarchy of information wasn't consistent with the organization's strategy. Looking to increase ad revenue, CCIM asked us to not only clean up and re-organize the information, but to also include space for ads. We instituted maximum word counts for the e-newsletter so that the content would be kept short and succinct, in order to include more information. We also recommended that the redesign shouldn't be a major shift in look and feel, just a more modern, cleaned up interpretation of the original. We wanted the recipients of the e-newsletter to feel it was the same email they were used to, but better.

CCIM INSIDER BEFORE:

CCIM INSIDER AFTER: