Morgan Spurlock's at it Again
Wednesday, August 24, 2011
I recently saw POM Wonderful Presents: The Greatest Movie Ever Sold, another insightful documentary by Morgan Spurlock, creator of Super Size Me.
This documentary is about product placement, more recently referred to as "brand integration" in movies. It's funded entirely by sponsors. Morgan spends part of the time selling the idea to the sponsors, part of the time promoting the products, and part of the time exploring the negatives of advertising.
One of my favorite scenes involved Morgan explaining the concept of the film to a potential sponsor, and when they ask what the plot is, he turns to the camera and says, "this is it now!"
In the end, Morgan shows us, in a very transparent and entertaining way, the inner workings of brand intergration in the movies and leaves us to draw our own conclusions.
It's a must-see for anyone interested in marketing and advertising. Watch the trailer!
This documentary is about product placement, more recently referred to as "brand integration" in movies. It's funded entirely by sponsors. Morgan spends part of the time selling the idea to the sponsors, part of the time promoting the products, and part of the time exploring the negatives of advertising.
One of my favorite scenes involved Morgan explaining the concept of the film to a potential sponsor, and when they ask what the plot is, he turns to the camera and says, "this is it now!"
In the end, Morgan shows us, in a very transparent and entertaining way, the inner workings of brand intergration in the movies and leaves us to draw our own conclusions.
It's a must-see for anyone interested in marketing and advertising. Watch the trailer!
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