Integrating Your Website with Social Media
Friday, February 11, 2011
We all have a website - we all have a Facebook, Twitter, LinkedIn account. What is the best way to integrate your website with all that social media?
Here are a few approaches:
1. Using icons - This is the most widely used approach. You can include an icon to each social media outlet on every page of your website so that users can easily find and link to you. Our client, the American Senior Benefits Association, uses this approach. It works for those starting out in social media as Phase 1 while the strategy may still be forming.
2. Creating a social media page - If you have a lot of social media sites, a specific page dedicated to organizing all those links might work for you. We helped another client, the American Academy of Pediatrics, create one page to link off to all the sites, organized by product. The page also includes the latest news for each product, essentially acting as a portal.
3. Pulling feeds onto your website - Facebook has "badges" which allow you to pull content from your Facebook page to your website. You can have your page status updates or photos appear on your site which will add an element of freshness. These badges are simple to implement and customize. You may want to create an RSS feed of your latest Tweets, eNewsletters, articles, or all of the above so that your users can easily add it to their reader of choice, keeping them up-to-date on your latest information.
There are many options but the most important thing is that your marketing has "big picture" thinking and that your strategy drives the implementation.
Here are a few approaches:
1. Using icons - This is the most widely used approach. You can include an icon to each social media outlet on every page of your website so that users can easily find and link to you. Our client, the American Senior Benefits Association, uses this approach. It works for those starting out in social media as Phase 1 while the strategy may still be forming.
2. Creating a social media page - If you have a lot of social media sites, a specific page dedicated to organizing all those links might work for you. We helped another client, the American Academy of Pediatrics, create one page to link off to all the sites, organized by product. The page also includes the latest news for each product, essentially acting as a portal.
3. Pulling feeds onto your website - Facebook has "badges" which allow you to pull content from your Facebook page to your website. You can have your page status updates or photos appear on your site which will add an element of freshness. These badges are simple to implement and customize. You may want to create an RSS feed of your latest Tweets, eNewsletters, articles, or all of the above so that your users can easily add it to their reader of choice, keeping them up-to-date on your latest information.
There are many options but the most important thing is that your marketing has "big picture" thinking and that your strategy drives the implementation.
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