Association and Financial Service Email Marketing Benchmarks

"Only 36% of my recipients opened my latest e-newsletter!"

If that's you, you're actually doing better than average! Financial Services emails average a 20.87% open rate, while non-profits average 27.66%. I found this great chart showing the average open rates by industry for MailChimp customers. MailChimp is an email marketing service - I don't necessarily endorse them but love that they took the time to create this chart and share it with the world.

If you'd like to know how to increase your open rates, check out a previous e-newsletter of mine, The Do's and Don'ts of Email Marketing.

So...how do your rates compare?