A Surprise Gift

The other day I received a package and had absolutely no idea what it was or where it came from. The excitement grew as I ripped through the packaging like a kid at Christmas. It was Seth Godin's new book, Linchpin. With it, a note:

A few months ago you bought the Seth Godin boxed set...and now it's already incomplete. So here's a copy of my new book, Linchpin, on me...

I appreciate your support and kindness, and I hope that you'll enjoy my latest. If you've already got one, please give this copy to someone you care about.

Have fun. Do the work. Make a difference.

Seth

Wow. How cool is that? Seth Godin, the marketing genius who has the most widely read blog in the universe just made me feel like we're buddies. He was talking directly to me and he made me feel special. I got this book free.

Make your customers/members feel like that and you're set for life!